COMPANY PROFILE

Rex Maughan C.E.O. President

Forever Living Products (Forever) was founded in 1978 by Rex Maughan, the President and CEO and celebrated its 30th anniversary in 2008.

Forever operates in 137 countries. In 2008 there were over 9 million Distributors and over $2.5 billion in retail sales worldwide. We also have 58 exclusive resorts across the US and around the world.

Forever and its affiliates are the world leader in the growing, processing and distribution of aloe vera products and the collection, processing and distribution of beehive products (Forever’s range includes: health, nutrition, skin care, cosmetics, weight management and animal care products).

Forever’s aloe vera is ‘organically grown’ (as opposed to ‘organic’) and it is the only aloe vera company in the world to operate a totally vertically integrated system, i.e. from plant to product to end-user/customer, ensuring unmatched levels of quality control, assurance and customer service.

Forever owns and farms over 6000 acres of aloe vera plantations in Texas, Mexico and the Dominican Republic.

Forever owns patents for its unique aloe vera stabilisation process and its beehive products’ collection systems.

Forever also has the internationally approved Kosher rating (including a ‘P’ for Passover) and the Islamic Seal of Approval on a selection of its products.

Forever is actively involved with many leading medical institutions in the USA that are using its products, both internally and topically, including the Arizona Burns Centre in Phoenix.

Forever and its sister company, Aloe Vera of America, are member companies of PETA (People for the Ethical Treatment of Animals) and are featured on the organisation’s website as a consumer product company that does not test on animals.

Forever has over $1.5 billion of wholly owned assets including head office buildings, hotels, inland waterway marinas and other assets such as ‘Southfork Ranch’ made famous through the TV programme, ‘Dallas’ and its ‘infamous’ star, J. R. Ewing. Southfork Ranch is now one of the leading, privately owned tourist attractions in the USA. It also owns several safari lodges in South Africa and is investing in other leisure and corporate assets world-wide.

Forever’s European sales increased by 25% in 2008 compared to 2007.

In 1993, Forever purchased its UK headquarters, Longbridge Manor in Warwickshire (a Grade II listed manor house) for circa £1 million +.

In 1998, in a survey conducted by Dun & Bradstreet and published in the magazine, Real Business, Forever was listed as the 12th fastest growing privately owned company in the UK.

Forever Living Products (UK) Ltd’s retail sales for 2003-2008 were in excess of £180m.

In 2000, a survey published in The Independent on Sunday, Forever was ranked fifteenth in its Top Independent Performer list.

Forever is the UK’s largest distributor of aloe vera and beehive products - serving the health, nutrition, skin care, cosmetics, weight management and animal care markets.

Forever is a leading member of the Direct Selling Association (DSA) - an organisation which regulates the direct sales industry.
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In 2003, Forever was the first Multi-Level Marketing (MLM) company ever to be awarded the Investors in People Standard.

Forever worked closely with DEBRA, the charity for sufferers of the genetically inherited skin disorder, Epidermolysis Bullosa (EB) and Great Ormond Street Hospital, raising around £120,000 for the charity to help fund specialist EB nurses and providing one of its products for use in helping to alleviate the condition.

Following successful work on EB at Great Ormond Street Hospital, Forever’s Aloe Propolis Creme was made available through the hospital’s Dermatology Department.

In 2001, Forever announced the world’s first ever double-blind, placebo controlled, cross over, clinical trial for Irritable Bowel Syndrome (IBS) using its Aloe Vera Gel drinking juice. The trial is being conducted at the Morriston Hospital in South Wales. It is also developing initiatives with other medical institutions in the UK to launch trials involving a number of its Aloe Vera products for both internal and topical use.

Another clinical trial using the Aloe Vera Gel drinking juice has been conducted at the Royal Free Hospital in London for Ulcerative Colitis. 44 patients were involved in this trial with encouraging results suggesting that further evaluation of the therapeutic potential of Aloe Vera drink in inflammatory bowel disease is warranted.

Forever has a Professional Advisory Board comprising a doctor, a nutritionist, a beauty therapist and a vet to advise on all medical and related matters.

It is estimated that the UK now spends over £130 million annually on complementary and alternative therapies. This figure is expected to rise to over £200 million by 2008 (Mintel, 2003).

In April 2007, Forever Living Products UK was awarded the Investor in People Standard for the second time, and is the first multi-level marketing company ever to achieve this status.

On 1 March 2005, Forever, as a member of the Direct Selling Association is now authorised to carry the prestigious OFT (Office of Fair Trading) approved logo.